I write and take photographs.
All of the work is here.
Work
Writing
A professional record of reports, guides, and case studies — and the poetry.
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Photographs and prints.
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Full-funnel marketing leader — content, demand gen, SEO, and paid media.
About
I think about marketing as one system, not a set of channels.
Thirteen years in marketing, nine of them building programs from both sides: inside a B2B SaaS company, and as the agency owner other companies hired to fix theirs.
Most recently I owned content strategy for North America at InMoment (now Qualtrics) — end to end, from strategy and editorial standards through budget and a cross-functional team of in-house and freelance contributors. That program contributed to $9.5M+ in closed-won opportunities and $143M in global influenced pipeline, at a cadence of 50+ assets and 12 major campaigns a year.
But content is where I landed, not where I started. I've managed $15M+ in annual paid media across Google, Meta, LinkedIn, Microsoft, TikTok, and YouTube, including a Performance Max build that produced $3M in its first two months. I've run SEO for 60+ clients, and built reporting from raw campaign data for VPs and executive stakeholders.
Founder — full-stack marketing agency
Built and ran the agency other companies hired to fix their marketing. Led a team of three across content, paid, and SEO, and carried the P&L.
Interim CMO — eight-figure client
Stepped in to lead marketing for an eight-figure agency client when their CMO departed, holding the function together through the transition.
That range is why the system framing matters. When I plan content, I already know how it will perform in paid, organic, and lifecycle — because I've owned those channels and been accountable for their numbers.
I'm focused on director-level roles leading content or marketing at B2B SaaS companies: owning the strategy, the budget, and the team, and being measured on pipeline rather than output.
Away from that: I play piano by ear, taught myself guitar, shoot photography, and write poetry when the mood takes it. The last two are elsewhere on this site.